Facebook – Set Up a Business Page
ByLast week, we looked at inserting your blog as a note and adding a screenshot of your web page right on your Facebook page.
Those are tasks you can do that show up in the ‘casual’ part of Facebook. BUT – did you know you can also set up a Business Page, or section of your Facebook and from there, there are many viral things you can do to promote your business.
Log in and page down to the bottom of the screen and click on ‘Advertising’. That will bring up a form you can start filling out to create and customize your business page. Put some time and thought into this. You want it to be engaging and inviting–you want people to read it!
After you create your page, Facebook will automatically adds the ‘Page Manager’ application to the top of your application list (right at the top and left side of your log in page). Click this to enter your business page to manage, edit and create more content.
What can you do with a Business Page?
- Advertise any events or accomplishments
- Post pictures relevant to your business
- Start and be a host of a Discussion Forum from within your page. Get it started by posting a thoughtful question or comment regarding your business or industry that will generate discussion
- Post a Video. It doesn’t even have to be one you made. Find something of general interest to your audience…for example a video on time management (who doesn’t need that). Just make sure it’s worthy
- Reviews – this is a default application that allows people to comment on yours or someone else’s page or business. Each user can write only one review (although they can come back and edit it). Also, anyone can write a review on your business page, not just a ‘fan’, or someone who has subscribed to your page.
- Wall – a feature of every user’s profile, it appears here as well. Only your fans can write on your wall
If you have a small OR large business, set up your Facebook Business page, it’s free! More information can be found here.
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
Thanks for writing about this. I’ve bee pondering the usefulness of creating a profile on Facebook and this just might be the catalyst I needed.
Thanks for your comments. Having a Facebook presence has definitely helped my blog readership, so I think it’s worth the time.
I’m glad you posted about this. There is no question that the launch of facebook pages back in Fall of 2007 was a watershed for using facebook for business, and being able to measure results. I have built a number of pages (with tens of thousands of fans) and have learned how facebook pages and groups are different and similar. Now that facebook is “opening up” their platform, we’ll see what the future brings!