Archive for Facebook
How To Add A Facebook Fanbox or Badge To Your Website
Posted by: | CommentsDo you have a Facebook Fan or Business page and want to get the word out that it’s there so more people will find you? Maybe you want to promote someone else’s fan page on your website or blog.
Facebook has made it so easy with code to copy and paste into your website or blog.
First, you’ll need to be an administrator of the Fan Page you want to promote. So log in and look on the left for editing options and you’ll see the ‘Add Fan Box to your site’.
Click on Fan Box and it’ll take you to the next page where you’ll select either to add a Fan Box or a Fan Badge to your site.
You’ll see choices of Blogger, TypePad or ‘Other’, so choose the appropriate one and then you’ll be taken to another page where you’ll either sign into Blogger or TypePad, or you’ll be taken to the ‘Other’ page where you’ll see a box with instructions. Just put your cursor in the box and it automatically will select all the text. Click Ctrl+ C to copy and then you’ll need to paste it into your website or blogsite.
If you have a hosted WordPress account (you have wordpress in your url), this won’t work for you. I found it only works in the self-hosted wordpress.
Since I don’t have a Business Page, I tried this with the Technology Innovations Fan Page I administer and it worked great. I added a text widget and pasted the code in it, added a heading and it was finished. I did have to tweak the width settings a bit as the default of 300 was a bit too wide for my current theme. I set the width to 200 and it fit. When you paste the code in, you’ll see it says ‘width=300’, just change the number if you need to. The length will automatically adjust for you. If you prefer a Facebook badge, follow the same instructions except for selecting the badge part.
The code can be added to a traditional website as well. Here’s a short video by Rich Brooks that explains the process for you.
Try implementing this simple, but powerful marketing tool from Facebook.
Facebook Fan Pages-Link To Twitter
Posted by: | CommentsFor those of you with Facebook Fan/Business pages, you and your page
admins now have the ability to have your updates from Facebook show up in your Twitter stream. So, post an update, a link to an interesting article or a picture on your Facebook Business Page and almost instantly, it shows up in your Twitter stream as well.
This functionality will save the busy business owner having to duplicate postings. Even if you have a ping.fm or other aggregator account, it didn’t link to Facebook business pages, only personal pages. Just make sure having the same message appear both in Facebook and Twitter is strategic to accomplish your objectives.
Instructions
Simply go to your Business/Fan page and at the top you’ll see the above notification to link your page to your Twitter account.
Click the link and you’ll be taken to a screen where you fill in your Twitter name and password.
Then you’ll have the choice to edit your settings. Here’s where you decide what all you’d like to have on Twitter. When finished, save and you’re ready to post!
I tried it out with a client and it showed up in Twitter almost instantly. If you decide this type of linking isn’t for you, simply click on the set-up and select the ‘unlink from Twitter’ option. It was easy and just took a few minutes. Try it out!
Make Your Facebook Friend Lists – Now!
Posted by: | CommentsIf you use Facebook for purely personal use or you blend both personal and business, you’ll want to implement this strategy of creating friend lists. Why?? Because Facebook’s got a beta (I don’t have it yet), out there that gives you ultimate control of who sees any update you post. Facebook’s calling it ‘Publishing Controls’. Read more about it at allfacebook.com
Looking at the graphic below, when you want to share ‘what’s on your mind?’, you’ll see a drop down menu with some default settings, Everyone, Friends & Networks, etc. Below that, you can choose the ‘edit’ button and choose a specific friend list(s). Maybe there’s something you want to pass along just to family members or a group of business friends you have. Simply select the appropriate friend list and it’s done!
It’s almost like sending out an email to a group – and depending on how people have their settings configured, they’ll be notified via email when they get a new FB message. In addition to your message, you can attach a link, video or picture. If you’ve set up your ‘NetworkedBlogs’ from within Facebook, you can attach one of your blog postings. Now your friends don’t need to worry about opening attachments in their email, or having to download pictures. This is really great! I wonder if Twitter will come up with something similar? Right now, it’s post to all or completely private with Twitter.
Set Up A Friend List
So, now you want to get some friend lists set up so you’re ready. Here’s how:
- From any page in Facebook, click on ‘Friends’ at the top of the page and look at the column on your left
- You’ll see ‘Lists’ in bold and at the end of the column you’ll see ‘create’. Click on it.
- A box pops up and you name your list.
- At this point, you can scroll through all of your friends (could be a daunting task), and click on the ones you want, or you can start typing someone’s name and it’ll appear quickly.
- When you’re finished, click ‘Create List’, and you’ve got it. Feel free to go back and edit any list you’ve created.
For myself, I’ve felt a bit conflicted on trying to use Facebook for personal and business, so I’ve used it mainly for personal use. I know I get tired of seeing everyone’s game status, who they are most like, etc. I also tire of seeing constant business updates. So I hope you know who you are and will take appropriate steps!
I liked this recent article by Tina Jacobson, owner of a media, publicity and consulting firm. She humorously takes us through some of the do’s and don’ts of Facebook Faux Pas. It is so true that when we get together with our friends and talk about Facebook, we usually complain about the things that irritate us about it first – human nature, I suppose.
The New Facebook Pages
Posted by: | CommentsWe’ve been hearing about the changes coming to Facebook and now they’re here! Those of us having both a personal profile and a Business Page had a double whammy trying to figure out what happened and where things went.
This post will focus on what’s new with Facebook Pages. I’ll first go through the various new features and explain what they are and how to find and use them. Then, I have some great links further down from the Duct Tape Marketer and Mashable as well as a link to a Business Pages guide Facebook has published you can download.
Key New Features
- Enhanced Wall – this is a huge change and makes Facebook more ‘twitter-like’, according to many bloggers. This is the place you can post pithy & pertinent updates about what’s happening with your business. Big take-away: These messages are then streamed to your fan’s newsfeeds which means your messages and updates will be viewed by your fans without them having to visit your page. You can direct someone to click on a particular tab at your site to read about an upcoming event or special promotion you have.
- Tabs have been added – similar to the personal side of Facebook. Use them to organize and customize your site It’s rather like a mini-website. Have a video, picture, notes, events tab and keep content fresh. I believe sometime in the future, you will have the ability to name your tabs.
- Boxes – think of this as your very own customizable module. You can activate ‘Facebook Static FBML app, or use your own html skills here. You can add up to 10 boxes and use them for designing your own forms, etc. The boxes section also contains a Discussion area and Reviews – where your fans can post comments about a product, your site, or whatever. Your Favorites (pages you are a fan of), are also in this section.
- Stats for your review – Facebook gives you a page of stats relating to number of visits, people who have come and gone as a fan from your site.
- Facebook Pages are searchable and are indexed by search engines. Pages are also viewable without having to be logged into Facebook, but to interact with a page, you do need to be logged in. This isn’t a new feature, but worth noting.
Where Are the Pages?
You’re logged into Facebook and you want to find someone’s page (or even your own page)—but how do you get to them? I’ve seen several ask this question – both before and after the update. Here’s how:
- Type the name of the page you’re looking for in the search box
- If you are a fan of a page already, you will see the Public Profiles flag under your news feed from your home page. Click on that to be taken to the pages you are a fan of.
- If You have a page either published or in the editing process, look down at the lower left hand corner when you’re logged into Facebook and click on the little facebook icon to be taken to your page for editing/updating, etc.
Conclusion
I keep hearing stats—175 million on Facebook. When someone’s logged in, they spend an average of 20 minutes on the site. Why not build a page for your business and let your friends know about it?
If you decide to build or enhance your current page, you will be challenged. Things to think about include:
- how to keep your page fresh. It’s rather disappointing to visit a page that hasn’t been updated for months
- how to update your wall (and feed your friends and fan newsfeeds), without becoming annoying
- how to adjust page settings to allow for just the right amount of fan interaction
Resources
While researching this article, I came across two great articles and a guide by Facebook that you’ll want to read for yourself.
Duct Tape Marketing – Informative Blog article on Facebook pages
Mashable – great summary of what’s new with the Facebook pages
Facebook – I was excited to find this 10-page guide published by Facebook in pdf format. Feel free to download or share
Please post any tips or insights you’ve found while using Facebook pages!
Changes Coming to Facebook Business pages?
Posted by: | CommentsA popular post of mine from last June (post also appears below), was about setting up a Facebook page for your business. ![]()
Since then, Facebook has made some enhancements and changes so I wanted to pass along a few more thoughts on the advantages of having a page:
- It’s like having a free and mini-webpage that you have complete content control over. It’s pretty easy to add video, pictures and even your logo to this page
- Your Facebook page is public—meaning no one has to have a Facebook account to view your page. It can be ‘googled’ and instantly viewed. This also means it can be indexed by search engines.
- When folks become ‘fans’ of your page, you can send them updates when you have something new to announce.
- When your updates go out to your fans, it will appear in their newsfeed. This gives you extra exposure because as people casually scroll through their friends news, they will see the update and may decide to become a ‘fan’ of your page as well!
New Changes Coming to Facebook Pages??
While doing the research for this article, I came across a posting from February 26th by one of the blogs I follow, TechCrunch. According to ‘a source’, there will be some major redesign changes coming next week (March 2, 2009). It seems that Facebook likes to make these major changes with little or no warning. According to TechCrunch, they may be implementing this new redesign as MySpace is starting a business application very soon.
Make a note to check out the Facebook Pages next week to see if it happened!
Post from June of 2008
Last week, we looked at inserting your blog as a note and adding a screenshot of your web page right on your Facebook page.
Those are tasks you can do that show up in the ‘casual’ part of Facebook. BUT – did you know you can also set up a Business Page, or section of your Facebook and from there, there are many viral things you can do to promote your business.
Log in and page down to the bottom of the screen and click on ‘Advertising’. That will bring up a form you can start filling out to create and customize your business page. Put some time and thought into this. You want it to be engaging and inviting–you want people to read it!
After you create your page, Facebook will automatically adds the ‘Page Manager’ application to the top of your application list (right at the top and left side of your log in page). Click this to enter your business page to manage, edit and create more content.
What can you do with a Business Page?
- Advertise any events or accomplishments
- Post pictures relevant to your business
- Start and be a host of a Discussion Forum from within your page. Get it started by posting a thoughtful question or comment regarding your business or industry that will generate discussion
- Post a Video. It doesn’t even have to be one you made. Find something of general interest to your audience…for example a video on time management (who doesn’t need that). Just make sure it’s worthy
- Reviews – this is a default application that allows people to comment on yours or someone else’s page or business. Each user can write only one review (although they can come back and edit it). Also, anyone can write a review on your business page, not just a ‘fan’, or someone who has subscribed to your page.
- Wall – a feature of every user’s profile, it appears here as well. Only your fans can write on your wall
If you have a small OR large business, set up your Facebook Business page, it’s free! More information can be found here.
Back-up Your Facebook Contacts
Posted by: | CommentsHave you ever wondered if you could save or store contact information on all the friends you have on Facebook? Think about all the people from your past you’ve reconnected with, or if you have a Fan or Business page, all the contacts and networking you have with that group of folks. What if your account was suddenly disabled and you were cut off from your friends/contacts? This has happened to quite a few people, including Guy Kawasaki. It seems that if you ‘network’ too much, you could be disabled with no warnings.
Evidently, Facebook has a way to monitor activity in people’s accounts and if it looks too ‘spammy’, you’ll get whacked.![]()
Facebook has two apps that can be used to make a backup of all your friends. One is called Friend CSV.
I used this program and it downloaded it and emailed a .csv file to me. I figured it was a good thing to do and probably good to run every few months to keep it updated. I’ll also run the program for my clients who are on Facebook.
You will notice that there is no checkbox for email or phone numbers. This is a source of consternation and concern for many Facebook users. There are ‘underground’ apps out there that you can install and run to capture the missing data, but from what I’m reading, you do so at your own risk. Take a look at this blog post from January, 2009 by Eric Eldon where he talks about blogger, Robert Scobler’s account being disabled The program in question is My FB Contacts 1.0 I’ve been reading stories about how some people are hesitating to use it, thinking they could get kicked off abruptly.
The other app from Facebook, is called Fonebook. I’m not even linking to it as the feedback was abysmal for this app.
Evidently, Robert Scobler didn’t hold any hard feelings after his account was disabled (I believe it was reinstated), as you can read his article from a couple of weeks ago where he spent some time with Facebook founder, Mark Zuckerberg at the recent World Economic Forum. He spoke to him about his feelings on Facebook’s policies. So we’ll see where that goes.
Happy Facebooking!
Facebook – A Business Networking Tool
Posted by: | CommentsI reluctantly started using Facebook last fall, (just another thing to keep up with), as I was trying to build a business clientele. I say reluctantly, because I thought it was for college kids. However, I’ve been discovering business applications to add to my Facebook page that are seen by my Facebook friends and business contacts.
Today, let’s look at two apps that are easy to add. First, if you have a blog (if you don’t have one, why not??), it’s easy to get your blog postings imported into Facebook. Look here for easy step-by-step instructions from Facebook. A real benefit to adding this feature is that whenever you make a change in your Facebook – add an application, note, etc. all your friends are notified and they will see that update when they log in to their account (depending on their settings). So it’s like getting noticed twice – once for making a change and once for the actual blog. Your friend doesn’t have to leave Facebook to view/read it either.
The second app has to do with highlighting your web site. You have a web site, don’t you? Why don’t you spotlight your web site from within your Facebook account! Instructions are here on how to do this. This app will put a small screenshot of your web site right in your Facebook.
So if you are a business owner, set up a Facebook account if you don’t have one, it’s just not for kids any more! Social networking is fun – so have fun with it, feel free to post about things unrelated to your business. It’s OK to talk about what you’re going to do for fun this weekend or what book you’re reading.